For more than two decades, Alternative has been the long-standing digital partner powering Nissan's presence across the Middle East and Africa. Entrusted with the full lifecycle of over 30+ regional and market-specific websites, we've delivered a robust suite of high-performance digital solutions, from custom-built CMS platforms and multilingual content management to seamless Salesforce integrations, dealership apps, and dynamic digital asset management frameworks.
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Our long-standing partnership spans every facet of the digital journey, from advanced SEO and localized UX/UI to scalable infrastructure and omnichannel lead generation. We've supported everything from national campaigns to immersive product launches, including the Nissan KICKS microsite with region-specific content management, a 3D car visualizer based on raw CAD files, modelled and rendered for an interactive model exploration app with environment control, and the Used car stock system, which allows real-time inventory browsing, dealer uploads, and CRM-synced lead capture.
We also developed a robust model and grade comparison tool, allowing users to compare up to three vehicles side by side, switching between trims, filtering by features, and exploring detailed specs across desktop and mobile interfaces. This tool is still the most used on Nissan sites until now.
With a deep understanding of both global automotive demands and local market behaviors, we continue to evolve Nissan’s digital ecosystem, fueling engagement, driving qualified leads, and setting the regional benchmark for digital automotive excellence.
Key Success Highlights of 2025
ENGAGEMENT
ORGANIC VISITS
TIME SPENT
LEAD CONVERSION
Featured Projects
Africa Dealer CMS
Morocco National Site
Infiniti Inventory Tool
Infiniti Model Compare Tool
Nissan Kicks Microsite
PATROL NISMO Microsite
Nissan 3D Car Visualizer
“For over 20 years, Alternative has been more than a digital partner, they've been an innovation engine. From scalable platforms to advanced SEO and seamless Salesforce integration, they've consistently delivered high-performance solutions that keep Nissan ahead in a fast-moving digital landscape.“
“The CMS dealer platform developed by Alternative has been a game-changer for Nissan South Africa. It's fast, scalable, and incredibly cost-efficient, built with the flexibility we need to support multiple dealers without compromising on performance or brand consistency.“
DNI sought a complete rebranding strategy to reflect its evolving business vision and stand out in a highly saturated insurance market. Alternative was entrusted with redefining the brand from the ground up, starting with in-depth market analysis to shape an identity that balances heritage with innovation.
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The result: a bold new logo inspired by a falcon wing, symbolizing freedom and strength, paired with a modern gold and teal color palette that conveys trust and forward momentum.
We delivered a cohesive visual system, including clean corporate literature, a future-ready website UI, and SEO-optimized content, all governed by a detailed brand manual.
The rebrand also introduced a new photographic direction, icon set, and tone of voice, giving DNI a distinct digital presence and a sharp competitive edge.
Key Success Highlights of 2025
BRAND AWARENESS
ORGANIC VISITS
LEADS CONVERSION
Featured Projects
DNI Corporate Site
DNI BRAND GUIDE
“Alternative transformed our brand from the ground up. The new identity, website, and user experience perfectly reflect our vision and values. They brought clarity, creativity, and strategic depth to every phase, setting a new benchmark for our brand presence.”
We developed a custom CMS platform for a leading Ford & Lincoln dealer in KSA, designed to mirror the global visual identity while providing full localization flexibility. Deployed across four sites to date, the solution delivers both performance and brand consistency.
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The platform is fully integrated with Autoline APIs and features an isolated development-to-production environment, complete with a custom publishing workflow and dedicated cache server for optimized delivery and uptime. The project prioritized content scalability and SEO performance, addressing historically low rankings by enabling better structure, faster load times, and search-friendly architecture.
With unlimited page creation, modular components, seamless PWA integration and a centralized vehicle data repository, dealers can easily manage specs, pricing, and updates across all site instances, ensuring accuracy, efficiency, and speed at every touchpoint.
Key Success Highlights of 2025
RETURNING VISITS
ORGANIC SEARCH
TOP 3 RANKED KEYWORDS
Featured Projects
Ford Naghi CMS Platform
Ford PWA UI
Lincoln Naghi CMS Platform
“Alternative delivered websites that strike the perfect balance between global brand compliance and local market performance. The UX is intuitive, the CMS is seamless, and the SEO foundation has significantly boosted our visibility. A true end-to-end digital partner.”
We delivered a cutting-edge recruitment portal for MBR Recruitment, purpose-built to streamline talent acquisition and elevate the candidate experience through intelligent, high-performance digital infrastructure.
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At the core of the platform is an AI-powered CV processing engine that automates candidate screening, analyzing resumes in real time to match profiles with relevant job openings based on skills, experience, and industry alignment. This dramatically reduces time-to-hire and improves placement accuracy.
The portal is powered by a custom CMS, allowing MBR’s internal teams to manage job postings, content, and employer branding assets with ease. We paired this with an SEO-optimized architecture to ensure visibility on search engines and job boards, helping the platform organically attract qualified traffic.
The UX/UI design was tailored to serve both candidates and recruiters, balancing intuitive application flows with enterprise-grade functionality. Built with performance and accessibility in mind, the platform delivers a seamless experience across mobile and desktop environments.
Key Success Highlights of 2025
NEW VISITS
LEADS CONVERSION
ORGANIC SEARCH
Featured Projects
MBR Recruitment Portal
“Alternative completely redefined our recruitment experience. From AI-driven CV handling to sleek UX, they delivered a smart, scalable platform that aligns perfectly with our vision for accelerated digital hiring.”
We developed a sleek, enterprise-grade corporate website for Abu Dhabi Investment Corporation (Invest AD), crafted to reflect the institution’s stature in the global financial arena while enabling long-term operational efficiency and content control.
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At the foundation of the platform is a custom-built CMS, engineered for secure and seamless updates to key content areas including investor materials, regulatory disclosures, leadership bios, and market insights. Designed with a minimalist, user-first interface, the site ensures clear content hierarchy and intuitive navigation across all devices.
Over the course of our multi-year partnership, we implemented performance-optimized architecture, and enterprise-grade analytics integration to deliver continuous visibility, reliability, and compliance across all digital touchpoints.
Key Success Highlights of 2025
BRAND AWARENESS
ORGANIC VISITS
LEADS CONVERSION
Featured Projects
INVEST AD Corporate Site
“Alternative delivered exactly what we needed, clean design, fast performance, and full control over content without complexity. The platform reflects our brand’s precision and professionalism, and their team executed flawlessly from strategy to launch.”
Over more than a decade of strategic partnership with KSA’s energy giant Petromin, we have delivered a comprehensive suite of digital solutions that continue to evolve with the needs of the business and its customers. This long-term collaboration reflects our shared commitment to performance, scalability, and brand alignment across all digital touchpoints.
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At the core of the engagement is a robust dealership website for Nissan, engineered to deliver a seamless user experience while supporting real-time content updates, multilingual functionality, and region-specific offers. We also introduced live service solutions, enabling customers to schedule appointments, check service status, and interact with dealership teams through a streamlined interface.
To enhance in-showroom engagement, we developed interactive 360° showroom experiences and touchscreen applications for tablets and kiosks, bringing product discovery to life with immersive visuals, dynamic comparisons, and intuitive browsing.
In parallel, we executed advanced SEO strategies and UX/UI enhancements, ensuring fast load times, accessibility compliance, and high visibility across search engines. The platform is built with a future-proof architecture that supports continuous optimization and cross-channel consistency.
Key Success Highlights of 2025
NEW VISITS
LEADS CONVERSION
ORGANIC SEARCH
Featured Projects
Nissan KSA Dealer
Live Service Booking Tool
Reseller Locator Tool
“Alternative has been a key digital partner in our transformation journey. Their long-term support, innovative tech, and seamless execution, from showroom apps to large-scale web platforms, have helped us lead the market with confidence.”
Over the course of a decade-long partnership with AWR Group, we have delivered an extensive and evolving ecosystem of digital solutions that power their automotive brands, Nissan, Infiniti, and Renault, across the UAE.
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Our collaboration began with the development of enterprise-grade eCommerce platforms, enabling customers to explore, reserve, and purchase vehicles entirely online. These platforms were tailored for each brand’s identity while ensuring a unified backend infrastructure that supports inventory management, pricing control, and real-time offer rollouts. We extended the digital experience into aftersales with the deployment of live service tools, allowing customers to book appointments, track service progress, and engage with support in a seamless, mobile-first environment.
Within the physical dealership environment, we introduced interactive 360° showroom experiences and tablet-based apps, enabling sales consultants to deliver rich, data-driven product presentations and personalized consultations on the spot.
In parallel, we established secure and scalable IT solutions, covering cloud hosting, cybersecurity protocols, and system monitoring, ensuring high availability, data integrity, and compliance across all digital assets.
Key Success Highlights of 2025
ORGANIC VISITS
ENGAGEMENT
LEADS CONVERSION
Featured Projects
E-Commerce Solution
Finance Calculator
Nissan Inventory Tool
“Alternative has been instrumental in digitizing our automotive ecosystem. From immersive showrooms to seamless eCommerce and CRM integration, their team consistently delivers scalable, secure, and forward-thinking solutions that elevate our customer experience.”
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