deliver digital transformation that lasts.
Agile. Progressive.
Precise.
At Alternative, these three pillars define everything we do, from the way we think, to the way we build...
Who we are
Alternative is a digital innovation agency with a two-decade legacy of delivering high-performance, secure, and scalable digital solutions across industries. Since 2005, we’ve partnered with leading brands and government entities to accelerate digital transformation through technology, design, and strategy. Our solutions are not only engineered for speed and resilience they’re crafted to empower people, optimize performance, and unlock long-term value.
Mission
To transform businesses through secure, high-quality, and fast digital solutions that are deeply human-centric. We partner with organizations to build smarter ecosystems that drive measurable impact—leveraging data, technology, and insight to streamline experiences and accelerate growth.
Vision
To be the strategic digital partner that empowers brands to leap ahead, by turning complex challenges into intelligent, future-ready solutions that redefine industry standards and user expectations.
Agile
We’ve thrived in the digital space for over two decades by staying relentlessly adaptive. With agile methodologies embedded into our delivery model, we respond to change faster, scale smarter, and launch solutions with speed, without sacrificing stability. Whether it’s developing interactive WebGL product experiences, deploying predictive marketing engines, or rolling out enterprise-grade CMS platforms, our agility ensures continuous iteration and measurable outcomes.
Progressive
We lead with innovation, because staying relevant means staying ahead. From AI-powered personalization and predictive analytics to immersive 3D experiences and intelligent customer segmentation, we engineer solutions that aren’t just current, they’re future-ready. Our progressive mindset is driven by emerging tech, data intelligence, and a deep understanding of cross-industry transformation, empowering clients to leap over legacy limitations and redefine what’s possible.
Precise
Excellence is engineered through precision. Every pixel, every interaction, every data point is planned, tested, and optimized to meet specific business outcomes. Whether we’re reimagining UI for accessibility, optimizing performance for Core Web Vitals, or deploying secure, custom-built CMS platforms, our focus on precision ensures security, quality, and scalability are never compromised.
In a digital era shaped by AI, automation, and user-first experiences, Alternative stands as a strategic partner built to deliver with agility, evolve with progress, and execute with precision.
Values
Client Partnership First
We don’t just build—we collaborate. Our clients see us as trusted partners invested in their growth, not just deliverables.
Human-Centered by Design
From CX to system logic, we focus on real people—ensuring every solution enhances the customer journey and creates intuitive digital experiences.
Security & Performance at the Core
Every line of code is built to perform and scale securely, meeting the highest standards in compliance, architecture, and infrastructure.
Smarter, Not Just Faster
We approach each challenge with a data-first mindset, delivering intelligent solutions that evolve with your business and market demands.
Cross-Industry Intelligence
With a diverse portfolio spanning automotive, real estate, healthcare, F&B and beyond, we bring unique foresight and proven frameworks to every engagement.
20 Years of Digital
Innovation
From Web Foundations to AI Acceleration
Milestones
- Introduced AI-powered solutions including predictive analytics, smart segmentation, and real-time personalization.
- Delivered scalable, multilingual SEO content systems powered by real-time data insights.
- Full launch of AI-based creative optimization engines and hyper-personalized campaign delivery.
Key Clients Acquired
Success Highlight
- This phase propelled Alternative into the forefront of AI-led digital transformation, delivering predictive, personalized, and immersive experiences through advanced segmentation, 3D environments, and real-time content intelligence, reshaping how brands engage and convert in a digital-first world.
Milestones
- Entry into viral video production and interactive showroom experiences.
- Launched advanced SEO and analytics strategy across large-scale enterprise websites.
- Built custom CRM integrations and internal tools for clients using Salesforce, and other products.
- Pioneered tablet-based showroom apps and digital service interfaces.
Key Clients Acquired
Success Highlight
- This stage marked a shift toward data-driven and experiential digital solutions, combining advanced SEO, CRM integrations, and interactive showroom technology to deliver measurable performance and immersive brand engagement at scale.
Milestones
- Expanded service offerings to include full-stack development, multilingual SEO, mobile-first UX.
- Began long-term engagements with AWR & Al Masaood in UAE and Petromin & Al Alali in Saudi Arabia.
- Supported Nissan & Infiniti Middle East in their digital transformation to AEM.
- Strengthened our branding portfolio through a strategic partnership with Kuwait-based financial enterprise Arzan.
Key Clients Acquired
Success Highlight
- This period marked our evolution into a full-service digital agency,expanding into full-stack development, multilingual SEO, and mobile-first UX, while deepening our footprint in automotive, finance, and enterprise branding across the region.
Milestones
- Alternative is founded in the UAE with a vision to deliver clean, secure, and scalable digital platforms.
- First-generation Flash websites and CMS frameworks developed for regional events, corporate, government and real estate portals.
- Strategic entry into automotive with long-term partnership initiated with Nissan Middle East.
Key Clients Acquired
Success Highlight
- This foundational phase established Alternative’s reputation for secure, scalable digital solutions, marked by early innovation in CMS development and a strategic entry into the automotive sector, laying the groundwork for long-term regional impact.
Future-Forward
0Successful Projects
Across 30+ Brands0Countries
Including UAE, KSA, Kuwait, and AfricaCross-Industry
Leadership
in automotive, government, insurance, real estate, recruitment, and digital commerceOur Approach
CX-Driven Collaboration
We lead with customer-centricity, designing solutions shaped by real user behavior, journey mapping, and CX insight. Every product, platform, or campaign is purpose-built to serve the end-user while delivering measurable business outcomes.
Consultative Partnership
We work as strategic partners, not just service providers. Through deep discovery and domain immersion, we align with your business objectives to co-create scalable, future-ready solutions that solve real challenges.
Agile, But Accountable
Our delivery model combines speed with precision. Agile methodologies enable rapid iteration and flexibility, while our governance framework ensures clear accountability, milestone tracking, and enterprise-level security and quality assurance.
Data-Intelligence
We transform raw data into strategic intelligence, powering segmentation, personalization, and predictive modeling. Every decision is backed by analytics to maximize ROI, optimize user flows, and drive performance outcomes.
Connected Ecosystems
We design seamless digital infrastructures, integrating CMS, CRM, MarTech, and analytics into unified ecosystems that support omnichannel engagement and operational efficiency across web, mobile, and physical touchpoints.
Innovation Culture
We operate with a future-forward mindset, constantly exploring emerging technologies, platforms, and user behaviors. Our innovation pipeline helps clients stay ahead of disruption and redefine category best practices.
Global presence
Strategically located to deliver localized expertise, regional agility, and global innovation.
Dubai (HQ), Middle East
Regional Hub for Enterprise Delivery & Strategic Innovation
As our headquarters, the Dubai office leads cross-industry digital transformation programs across automotive, government, real estate, finance and more. This hub drives enterprise strategy, AI-led experience design, 3D innovation, and secure full-stack ecosystem development for high-profile clients across the GCC and MENA region.
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Johannesburg, South Africa
Digital Experience Delivery & Sub-Saharan Growth Enablement
Our Johannesburg branch focuses on performance-driven web development, mobile application delivery, and customer experience transformation for enterprises in telecom, financial services, and public sectors. It also serves as a regional launchpad for emerging tech adoption in southern Africa.
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Kigali, Rwanda
Emerging Innovation & Regional Digital Infrastructure Support
The Kigali office accelerates digital infrastructure, UI/UX delivery, and client support across East and Central Africa. It plays a strategic role in enabling scalable digital solutions for government, education, and enterprise sectors, while fostering talent development in emerging tech ecosystems.
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Mumbai, India
Technology Engineering & Scalable DevOps Execution
Mumbai powers our global engineering operations, with core expertise in backend systems, API development, cloud architecture, and DevOps. The team supports full-stack builds, app development, AI integrations, and custom platform solutions, ensuring speed, security, and scalability at every deployment stage.
Get in touchGlobal leadership
Proven experience. Visionary leadership. Human-first execution.
GET AN EXPERT CONSULTATION
Piyush Ganatra
Founder & Chairman
With over 30 years of enterprise leadership, Piyush built Alternative with a client-first philosophy and an unwavering focus on value. Under his guidance, the agency has grown into a cross-continental operation with deep roots in the Middle East, Africa, and India. Piyush leads from the front, hands-on, purpose-driven, and relentlessly strategic, ensuring every client partnership is built on trust, innovation, and long-term impact.
Aejaz Khan
Global Chief Executive OfficerAs a veteran of India’s advertising elite, Aejaz transforms strategic vision into iconic brand narratives. With over 25 years in leadership roles at BBDO India, he leads the creative and business teams behind campaigns for global clients including Mercedes‑Benz, Apple, Pepsi, and Jaguar Land Rover, driving both growth and reputational resonance. He combines commercial acumen with creative intuition, architecting campaigns that smash ordinary ideas into disruptive storytelling. Known for his bold, high-touch leadership, Aejaz ensures every client relationship is personally nurtured, and every campaign feels intentional, elevated, and unmistakably branded.
Yash Ganatra
Global Managing DirectorAs a Big 4 alum, Yash blends consulting precision with creative agility. He spearheads Alternative’s global expansion, driving strategic growth while cultivating a culture of collaboration and client obsession. Known for his high-touch leadership style, Yash ensures every engagement is personalized, every partnership intentional, and every client seen, heard, and guided with care.
Imad Rihan
Global Director, Technology & AnalyticsA polymath across tech, design, and data, Imad brings over two decades of hands-on innovation to Alternative. From automotive platforms and branded content ecosystems to AI-integrated UX and advanced analytics, he’s led digital transformation projects for global powerhouses like Nissan, National Geographic, Volkswagen, and Ford in the Middle East and Africa. His hybrid mindset bridges creativity and code, powering the backbone of Alternative’s most ambitious builds.
Mashkoor Ahmed
Director, Strategy & GrowthA digital product visionary with roots at Target Corporation (USA), Mashkoor has led growth-driving platforms for Unilever, JC Penney, and global fashion brands like Tommy Hilfiger and Puma. At Alternative, he heads the Digital Innovation Lab, crafting immersive experiences and advanced analytics systems for enterprise clients. With experience across the U.S., MENA, and Europe, and a flair for sneakers, comics, and data, Mashkoor brings a unique blend of global perspective, creative energy, and strategic depth to the leadership table.
Naserian Waceke
Managing Partner, Alternative EventsWith over a decade of experience in global event management, Naserian is known for turning bold ideas into immersive, high-impact experiences. Her expertise spans award shows, conferences, exhibitions, and brand activations, all executed with creative vision and operational finesse. Having traveled to over 60 countries, she brings a rich cultural perspective to every project. At Alternative, Naserian leads the events vertical with strategy, detail, and a passion for delivering unforgettable moments that resonate.
Piyush Ganatra
Founder & ChairmanWith over 30 years of enterprise leadership, Piyush built Alternative with a client-first philosophy and an unwavering focus on value. Under his guidance, the agency has grown into a cross-continental operation with deep roots in the Middle East, Africa, and India. Piyush leads from the front, hands-on, purpose-driven, and relentlessly strategic, ensuring every client partnership is built on trust, innovation, and long-term impact.
Aejaz Khan
Global Chief Executive OfficerAs a veteran of India’s advertising elite, Aejaz transforms strategic vision into iconic brand narratives. With over 25 years in leadership roles at BBDO India, he leads the creative and business teams behind campaigns for global clients including Mercedes‑Benz, Apple, Pepsi, and Jaguar Land Rover, driving both growth and reputational resonance. He combines commercial acumen with creative intuition, architecting campaigns that smash ordinary ideas into disruptive storytelling. Known for his bold, high-touch leadership, Aejaz ensures every client relationship is personally nurtured, and every campaign feels intentional, elevated, and unmistakably branded.
Yash Ganatra
Global Managing DirectorAs a Big 4 alum, Yash blends consulting precision with creative agility. He spearheads Alternative’s global expansion, driving strategic growth while cultivating a culture of collaboration and client obsession. Known for his high-touch leadership style, Yash ensures every engagement is personalized, every partnership intentional, and every client seen, heard, and guided with care.
Imad Rihan
Global Director, Technology & AnalyticsA polymath across tech, design, and data, Imad brings over two decades of hands-on innovation to Alternative. From automotive platforms and branded content ecosystems to AI-integrated UX and advanced analytics, he’s led digital transformation projects for global powerhouses like Nissan, National Geographic, Volkswagen, and Ford in the Middle East and Africa. His hybrid mindset bridges creativity and code, powering the backbone of Alternative’s most ambitious builds.
Mashkoor Ahmed
Director, Strategy & GrowthA digital product visionary with roots at Target Corporation (USA), Mashkoor has led growth-driving platforms for Unilever, JC Penney, and global fashion brands like Tommy Hilfiger and Puma. At Alternative, he heads the Digital Innovation Lab, crafting immersive experiences and advanced analytics systems for enterprise clients. With experience across the U.S., MENA, and Europe, and a flair for sneakers, comics, and data, Mashkoor brings a unique blend of global perspective, creative energy, and strategic depth to the leadership table.
Naserian Waceke
Managing Partner, Alternative EventsWith over a decade of experience in global event management, Naserian is known for turning bold ideas into immersive, high-impact experiences. Her expertise spans award shows, conferences, exhibitions, and brand activations, all executed with creative vision and operational finesse. Having traveled to over 60 countries, she brings a rich cultural perspective to every project. At Alternative, Naserian leads the events vertical with strategy, detail, and a passion for delivering unforgettable moments that resonate.
As part of our strategic global growth, Alternative Africa marks a bold step forward in our commitment to enabling digital transformation across the continent. This expansion reflects more than scale, it signals our belief in Africa’s rising digital economy and our dedication to shaping its next chapter.
Backed by over two decades of delivering enterprise-grade digital solutions across the Middle East, South Asia, and beyond, Alternative Africa is designed to bring global excellence into local context, delivering solutions rooted in AI, customer experience, MarTech, CRM, and data intelligence, tailored to the unique demands of Africa’s fast-evolving digital landscape.
From immersive platforms and predictive marketing to full digital ecosystem builds, our legacy in custom solutioning gives us a competitive edge. We’re not replicating templates, we’re crafting transformative frameworks, adapted for Africa’s energy, ambition, and market complexity.
Our Vision for Alternative Africa
We envision a thriving, future-ready Africa where businesses unlock their potential through digital innovation. By blending global strategy with local insight, we aim to empower enterprises, upskill talent, and build long-term partnerships that fuel sustainable, inclusive growth across the continent.
Leadership
Nancy Moodley
Managing Director, Alternative AfricaNancy Moodley leads Alternative Africa with visionary energy and a clear purpose, to shape Africa’s digital future with confidence and impact. With over two decades of leadership in customer experience, data strategy, and digital transformation, she blends deep-rooted local insight with a bold, future-facing mindset.
Nancy’s approach is fearless and transformative, championing AI, MarTech, and CX innovation to position African enterprises as global digital contenders. As a proud African leader and strategic change agent, she is committed to unlocking the continent’s digital potential through inclusive innovation and scalable growth.
As part of our strategic growth across the continent, Alternative Rwanda serves as a key hub for delivering impactful digital solutions across East and Central Africa.Based in Kigali, our team drives regional innovation with a focus on technology enablement, local talent development, and the creation of digitally empowered ecosystems.
From supporting government and enterprise digital transformation to building scalable platforms for finance, education, and mobility, Alternative Rwanda blends global expertise with regional insight. Our presence ensures faster deployment, contextual relevance, and sustainable growth for partners operating in emerging digital economies.
Backed by Alternative’s two-decade global legacy, we are proud to help African businesses leap through innovation, with secure, AI-ready, and performance-optimized digital solutions built for scale and impact.
Leadership
Deepak Shukla
Managing Director, Alternative RwandaWith a legacy of over 15 years driving business growth across Africa and India, Deepak Shukla is the force behind some of the region’s most impactful brand journeys. From Bralirwa’s community-driven campaigns to Sonarwa Insurance’s digital transformation, Capital Market Authority’s investor engagement, and Rwanda Convention Bureau’s destination storytelling. Deepak blends strategy, creativity, and execution like few can. A visionary in shopper marketing and experiential branding, he champions bold ideas that connect deeply with audiences and deliver measurable results. At Alternative, Deepak leads with purpose, turning complexity into opportunity, one campaign at a time.
Our India branch serves as the operational backbone of Alternative, powering critical functions across backend development, AI engineering, DevOps, and full-stack delivery. Based in Mumbai, the team operates at the core of our technical execution, ensuring that every solution we deliver is secure, scalable, and performance-optimized.
Alternative India is instrumental in architecting digital infrastructures, building custom APIs, developing intelligent platforms, and deploying AI/ML capabilities across projects in automotive, finance, real estate, and government sectors. It is also home to our core QA, technical R&D, and systems integration teams, enabling rapid iteration and enterprise-grade reliability.
Beyond execution, the India office plays a strategic role in innovation sourcing, vendor collaboration, and emerging tech integration, ensuring we remain ahead of the curve in AI, automation, and platform interoperability.
Leadership
Salih Maoui
Solution Architect, Technology & AISalih Maoui brings over 18 years of experience in software architecture, AI, and cybersecurity, delivering complex, enterprise-grade solutions across automotive, media, eCommerce, and security sectors. As a hands-on technical leader, Salih drives Alternative’s full-stack development, infrastructure planning, and AI adoption frameworks. With a passion for scalable architecture and cutting-edge innovation, he ensures our India operations stay aligned with our global standards, fast, secure, and intelligent by design.