welcome to alternative world


we believe, you can change the world
when you look beyond the obvious
and think beyond the ordinary.

about us

our aspiration

The pursuit for perfection, and passion for excellence is what drives us forward.

To challenge conventions and the status quo in Marketing & Communications to create breakthroughs for our clients and success stories for their brands.

our philosophy

we believe, you can change the world when you look beyond the obvious and think beyond the ordinary.

we keep questioning and exploring… wondering and discovering… learning and yearning… reaching with more than just our hands…

Tabarak Razvi

Creative/Film Director

Tabarak is a digital and advertising veteran with over 19 years of creative experience in the region. His creative and long lasting solutions successfully break through the advertising clutter and reach out to their target audience.

Dori Rady

Managing Director

Dori built his diverse experience on vast range of brands from different business profiles with multidiscipline communication agencies over 20 years. He’s passionate about exploring new means of communication driven by closer observation of consumer insights.

Imad Rihan

Technical Director

Owns an extensive 14 years of experience in creating ux concepts, website designs, interactive apps, online games and viral videos. His rooted yet progressive technical knowledge in the web and film industry helps achieve the highest results among competition.

Isam Rihan

Project Manager

From strategic planning to account management, Isam has 12 years of experience in production and operation management. He shaped his experience by working with extraordinary people, and his strong suit is delivering never-done-before projects.

Infiniti Middle East Website

visit website

Infiniti Middle East Mobile Press

visit mobile press

Nissan Kingdom of Saudi Arabia Website

visit website

Nissan Kingdom of Saudi Arabia Mobile Site

visit mobile site

nissan suv game

visit game

nissan youtube video

visit youtube video

al alali Website

visit website

al alali youtube video

visit youtube channel

al alali recipe builder game

visit recipe builder game


garmin Website

visit website


energizer game

visit game

Emirates NBD Banker For a day Website

visit website

dubai shopping festival

Dubai Shopping Festival youtube video

visit youtube video
visit youtube video

We refuse to remain in a time wrap because we understand that the business environment we are in, is rapidly evolving.

After all it is not just about doing things right, it is about doing the right thing.

Which is why, we swear by our 5A Framework - a simple yet comprehensive model that leads us to the desired business results.


Keeping ourselves abreast with the latest trends and innovations in the communication world, in order to effectively connect with our audience.


Collating every piece of relevant information needed to recognize the challenge at hand, before we get into strategy development.


Crafting an efficacious marketing & communication strategy based on the in-depth industry analysis and consumer insights.


Driving the communication from an idea centric and a media neutral perspective across all consumer touch points.


Evaluating every communication campaign based on preset objectives and parameters, with detailed learning and reports.
It is this fresh approach we bring to our core business that sets us apart from the rest and enables us to transform ‘tomorrow’ by simply challenging ‘today’.

M03, Al Shraifi Centre, Zabeel Road
P.O. Box 34263 Dubai, UAE
Phone +971 4 396 4141

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